Modern, clean, simple, stylish, bold, clear from a distance. I believe there is a play on WM and MW to be made (mirror reflection for example). I can imagine Wieler Made punctuated somehow by the initials. The initials are important to me because I’d like to be able to separate them into two different functions (private and business). This would mean creating an interchange between Michael Wieler (the person) and Wieler Made (the business). I am also a fan of oversizing logos so that they are not completely able to fit on stationary / cards etc. I also appreciate patterns made with initials much like an MC Esher drawing transforms light and shadow from fish to birds.